Why the adverts

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  • Updated 4 years ago
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Just feedback
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chris

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Posted 4 years ago

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Kurt

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Hi Chris,

Thank you for taking the time to share your feedback about the advertisements on our site and mobile applications. We occasionally allow pop-up ads and other ad formats because some of our advertisers have expressed their preference for these alternative methods of promoting their products and services. We realize that some of these advertising methods may be more intrusive or require more user interaction than regular banner ads, so we constantly work together with our advertisers to substantially limit the frequency of such ads and achieve a good balance between an effective promotional exposure and maintaining great site usability. Please keep in mind that IMDb.com is a free service: our advertisers help us to continue providing you with great movie information, and thanks to them we can keep offering our popular service for free and continually improve our site with new content and features. We obviously do not wish to annoy or alienate our users, and we use a cookie-based system to strictly limit the number of ads that are displayed to users during the same session. Make sure that your browser is configured to accept cookies, which are used to detect whether you've already been shown a particular ad. If you get the same ad whenever you open a new page or click on a link, enabling cookies and restarting your browser should take care of the problem. 

I hope this provided clarification. If you have any further questions please let us know.

Best,
Kurt 
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Mandy O'Donnell

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I think you missed the point there Kurt. It's not about how much advertising, it's about what. For example I wanted to show my daughter (5 years old) a trailer for a cartoon and got an advert for Nerve. Not content appropriate. Advertise away, just be slightly intelligent about it. Because of the advert being there I switched off quickly and therefore the actual trailer didn't get watched. Sort it out or be prepared for your user base to start disappearing, which I'm sure paying advertisers won't appreciate.
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Ostar

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How about you offer an ad-free (pay) version??
The ads are very annoying.
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chris

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I absolutely get that advertising gains revenue, and revenue means that the site can flourish, however without using common sense advertising becomes an irritant to your customer base.

I absolutely love this app, I have been a fan for a long time and through conversations with many people have been an advertisement for a genuine essential for this generation of t.v. And film bingers.
So I have to say that I'm disappointed that your team have not thought about how to use advertising effectively, without it becoming intrusive to the enjoyment of your customers. I check my app daily and get particularly excited when there are several new trailers, today I clicked on to a trailer and instead of getting the trailer I got an advert for a film that had no relation to genre, subsequently followed by the trailer I requested. Although slightly irksome, understandable from a revenue perspective, I then allowed my app to proceed to the next trailer (again new and unseen) only to find an advert for the same film I have no interest in and not connected to the genre of the trailer. This continued for the next 3 trailers I let my app run through, in an attempt to see new and potential future viewing opportunities. At this point I decided I would create an account on imbd to give you this feedback, only to find that I had to create on this site afterwards, to give this feedback.

So I hope you understand that I feel strongly about this topic.

I absolutely get revenue streams and the use of advertising, I love your site/app. What I don't "get" is that you would be stupid enough to alienate your customers/fans by not tailoring your advertising to suit the request of the genre. This would not only help keep your floating customer base whilst removing the frustration from your loyals, it would make your advertising more effective and potentially increase this revenue source.

I have posted this as a topic due to the difficulty of actually finding a way of giving direct feedback through your app and as I would think the topics are monitored to help improve the service.
(Edited)

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