Why so many 10/10 reviews from fresh accounts?

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I've noticed this before, but it is becoming a huge problem. A new TV show I was looking at on IMDb is getting overwhelmingly negative ratings and reviews (4/10) but there is a crazy amount of 10/10 reviews from fresh accounts that registered the same day and it's the only review they've ever made. It's not just one or two of them either, every single 10/10 review I checked was made by a fresh account. There may be no legitimate 10/10 reviews at all.

On the other hand, the real reviews are coming from accounts that are 5-10 years old and have many reviews under their name.

Without these most likely fake 10s, the real rating would be closer to 2/10.

This seems like obvious manipulation by the TV network itself, or possibly just overly-emotional fans of that TV show. Either way, something should be done about it.

Perhaps there could be a warning flag that says something like "IMDb has detected a large number of potentially fake reviews." - The gaming website/app Steam has setup a similar warning system to alert people about rigged votes.

Or just flag the reviews individually so we can quickly see who just made an account today to review it.
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AJrob

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Posted 2 months ago

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Ed Jones (XLIX)

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Post the specifics. There are NO examples.
What Titles?
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AJrob

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I wasn't sure if I should post the specifics. It's more of a general concern with the website. Here it is so you can see what I mean:

"A Little Late with Lilly Singh"
https://www.imdb.com/title/tt10023178/

I haven't seen a positive review from an account that looks legitimate yet, but I stopped checking.
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Ed Jones (XLIX)

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That show is a WHOPPING 5 days old!
Come back when it's 5 months old.
There is nothing wrong with the cast and crew of a show voting up their hard work.
There are 97 reviews. Not all 97 are 10/10
When this has 5000 votes you'll see a difference.
Now give us an established title with over 5000 votes where you think there is a problem.
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AJrob

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Why are you getting defensive about this? The fact that the show is new has nothing to do with how IMDb handles suspicious reviews from fresh accounts, and the reviews in this early stage are much more important (and therefore more likely to be manipulated) compared to reviews 5 months from now when there is no buzz and far less traffic on its IMDb listing.

A lot of TV shows don't even make it to 5 months, and the "window" for movie buzz is even shorter. Telling me to wait 5 months to use this website is not a solution. I'm trying to improve the website so I can use it properly right now.

The explanation that it's cast and crew making these 10/10 reviews is not believable. Is it their first day working in the entertainment industry? Why didn't any of them have an account before the show came out, and why is it anonymous and not a professional IMDb account? Did they get hired off the street to work for a major TV network with no previous experience? Surely they would've rated their previous work as well?

Nope. Not believable at all. You would also have to believe that the general TV viewing audience is more likely to have an IMDb account than someone who actually works in the TV business (because the legitimate reviews are coming from aged accounts).

Your other explanations don't even apply to this issue. Nobody said that all of the reviews are 10/10 - in fact, I said the opposite. Nobody said there is over 5,000 votes - this isn't an issue with sample size or averaged scores. Stay on topic.

So, what can IMDb do to detect and counteract these suspicious reviews? I made a couple of suggestions. Other websites do this with their review system (Steam) so it's not crazy or unheard of. It could be as simple as tinting the background of the review with a different color, along with a quick message to the reader that "this review is suspicious / probably fake - click here for more information."

There could also be an option to filter the reviews (and change the overall rating we see) based on the age of the account, so we could disregard fresh accounts entirely, or even disregard 10+ year old accounts if the user wanted to for some reason. It would be interesting, right? Wouldn't you like an option to see how different the rating would be without all of the 0 day old accounts? If it's just an option, not the default setting, then it couldn't hurt to try.
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Ed Jones (XLIX)

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Why are you getting defensive about this?

I'm not

how IMDb handles suspicious reviews from fresh accounts

Rating are adjusted automatically without our knowledge. Reviews will not be removed unless the violate policy.

A lot of TV shows don't even make it to 5 months

You think a decision to keep a show on the air is based off of what you see on IMDb.
No way. Nielson's Ratings Demographics determine that. IMDb is just not that influential. Social media is.

As for the rest of your statement.
It's irrelevent.
You asked why so many 10/10 from fresh accounts.
You got an answer. Choose to ignore the answer.
I don't care to debate with you over a topic that you chose not to search first before posting. Yes there are no less than 1000 posts about the subject.

Please read this.
It is IMDbs answer to all questions about the subject.
And you will not like it.
Go read the other topics please. And in the future, search and read first.
If you get no answers from reading past topics or there is nothing that matches your question...........then by all means post a new topic. This is not a new topic.

IMDb's standard answer.

Thank you for sharing your concern, all we can say about voting is covered in the FAQ at https://help.imdb.com/article/imdb/track-movies-tv/faq-for-imdb-ratings/G67Y87TFYYP6TWAV


(Edited)
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AJrob

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Why do you insist on telling me what I think? No, I don't think that IMDb ratings are the guiding force for TV executives deciding what gets cancelled and I never said anything like it. That was just a response to you telling me to wait 5 months to use this website.

The whole point of this post is to improve IMDb for myself and other regular users so we can use this website as a better source of information right now - not in 5 months, not next year - now.

This isn't the Library of Congress. This isn't an archive. This is a live website with instant user feedback (ratings) and fairly quick user contributions (reviews and so on are added within days).

I should be able to use the information and opinions I find on IMDb to make better choices, or else why would I bother coming here?

And if there are so many other topics about this exact issue, perhaps that should tell you something. There is a demand for accurate information. At the very least, it would greatly improve the user experience on IMDb.

One of the standard answers you linked to actually tells us to click the username in each review so we can check each user manually ourselves. Why doesn't the website just do that? It would be a simple database check - was this account made on the same day as the review? If yes, mark the review. No need to delete the review just yet if it's within policy, but mark it. Obviously people will find ways around it, but you should at least make them put effort in to the scam, right?

We have the technology... we can do this.
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Ed Jones (XLIX)

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Are you not paying attention.
This topic is OLD
No changes will be addressed publicly here.
Suffice it to say that those 1 and 10 votes are formulatically addressed and carry less weight.
I should not have to explain this to you
All you ever want to know is in those topics below.
And here. 
https://help.imdb.com/article/imdb/track-movies-tv/faq-for-imdb-ratings/G67Y87TFYYP6TWAV

Please read them.
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bderoes, Champion

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AJrob,
I agree with your idea of marking reviews as being from New Members. Perhaps just listing each person's Join Date, and color the date green for newbies. Perhaps also a count of their ratings and a count of their reviews. (Perhaps those things could pop-up when you mouseover the user id.)

I'd also like to see a histogram of the reviews' ratings at the head/right column of the Reviews page.
And a repeat of the average rating, rating count, and link to the demographics page (like the one below.)

Notice, though, that the average IMDb Rating for A Little Late with Lilly Singh (TV Series) is 4.1, (The rating Vote does not require a Review to accompany it. There are 615 Ratings and only 98 Reviews.) Also notice that the arithmetic mean of the Ratings is 6.6. So IMDb is already disregarding many new/suspicious members when computing the average rating it displays on the title page.
https://www.imdb.com/title/tt10023178/ratings

(Edited)
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AJrob

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That sounds great. The join date, review count and color coding would make it so much easier, and it seems like such a simple thing to add.

I know the IMDb system already factors in suspicious ratings, and it changes the big number we see at the top, but it does nothing for me when I'm reading reviews. It's just telling me, "Here are all of the reviews - half of them are probably fake and we factored that in to the average, but we won't even give you a hint on which reviews to skip."
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Ed Jones (XLIX)

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Go start an idea thread using bderoes idea.
This is not a data issue.
The data is adjusted already by giving less credibility to 10 votes (Upvoting) and 1 votes (Downvoting)
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Braeden Orr

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I believe Lilly Singh is a popular YouTuber. More than likely it is her fanbase leaving the reviews than cast/crew. Which of course leads to the dilemma of if these are true reviews are not. Because if a fan makes an account so they can give their favorite personality a good review, that’s still a legitimate review and I imagine it would be very hard to tell what are fans making accounts to leave a review vs. a coordinated effort to inflate the ratings.
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AJrob

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Yes, she is. I have no problem with a fan creating a new account to rate/review and I understand it's difficult to be sure which reviews are real. I'm not calling for deleting reviews just yet though.

They may just have to deal with having their review flagged as suspicious for a while... and perhaps the flag could be lifted if they rate/review a few more titles in the following weeks. People could still bypass this, but at least they would have to put in more than 5 minutes of effort.
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Marco

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if a fan makes an account so they can give their favorite personality a good review, that’s still a legitimate review

You can't give people a review on IMDb, only titles. If a fan makes an account to give their favorite personality a good review and does this via a title that that personality is in without having watched the title in question, it is not a legitimate review. But of course, that's near impossible to prove.
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Ed Jones (XLIX)

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difficult to be sure which reviews are real. I'm not calling for deleting reviews just yet though.
They are all real until proven guilty!
You calling for deletion! A little over the top!

They may just have to deal with having their review flagged as suspicious for a while
And how would you determine suspicious. The RPD (Review Police Department) That is tantamount to censorship. You "MAY" be fake, so we are censoring you until we can prove you are real. (Your Papers Please)

Again this topic is old.
IMDb is fully aware of your old ideas. You are not the first to raise the idea. You have made no new solutions.
Please read all the topics listed above.